Thor: The Dark World

Thor: The Dark World 

Main information

Thor was directed by Alan Taylor and produced by Kevin Feige. The film was written by Stan Lee, Don Payne, Larry Lieber, Jack Kirby, Stephan Mcfeely, Christopher Markus, Christopher Yost and Robert Rodat. The main release dates are 30^th October in the UK and 8^th November in the USA. On the UK release date Thor 2 would be shown in 377 cinemas across the UK in VUE, Cineworld and Odeon. The film has a running time of 1 hour 52 minutes and will be shown in both 3D and 2D, IMAX 3D, ISENSE, D-BOX and Real-d 3D.

Thor: The Dark World genres are Adventure, Action, Drama and fantasy due to this they had a high budget of $150 million however there is no doubt that the film will make a gross profit like Thor as it is expected to be as successful or more also as most people have interest in the genres of Thor 2 many reviewers would watch it. The film has an age rating of PG-13 therefore the film appeals to a wide range of audience.   

Main stars

The main three stars of are:

Tom Hiddleston

(Loki)

Natalie Portman

(Jane Foster)

Chris Hemsworth

(Thor)

Marketing

There are many ways Thor 2 is marketed in many ways as marketing is one of the most important factors of distributing the movie to the consumer.  The following below are the types of marketing the film had done: 

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THOR - The Dark World

THOR - The Dark World

Thor : The Dark World was directed by Alan Taylor and produced by Kevin Feige. The film is an American superhero film featuring the Marvel Comics character Thor. The Dark World began in April when producer Kevin Feige announced plans for a sequel following the crossover film Marvel The Avengers. The making of The Dark World cost around $200 million to make which was way more than the first Thor. The film was also distributed by Walt Disney Studios Motion Pictures.

The Stars:

Chris Hemsworth                       

Who plays Thor

Natalie Portman

Who plays Jane Foster

Tom Hiddleson

Who plays Loki

Marketing

In April 2013, Marvel released the first trailer for Thor – The Dark World and produced a second trailer for the film in August 2013 as part of Youtube’s geek week. Also, I have seen trailers for Thor The Dark World on television and have seen posters, billboards and bus ads on a daily basis. 
(Link to Trailer)
www.youtube.com/watch?v=npvJ9FTgZbM

The world premiere of Thor The Dark World took place on October 22^nd 2013  at the Odeon in Leicester Square in London. On its opening day, Wednesday 30^th October 2013,The Dark World earned $8.2 million from 33 territories. 

Target Audience

Like all of Marvel's recent blockbusters Thor: The Dark World appeals to a very wide target audience with people 14 -24 which was 45% of the film's audience in 2012. Viewers aged 25-34 are also 54% more likely to see the new film, and although males will be the main audience behind the film being chosen at the cinema, 46% of the people making up the audience of previous Marvel films were female.

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Our Facebook Page!

This is our Facebook page which we created as another way to advertise our swede. We put in the youtube link for our video on the page so that friends who have liked the page could view our swede to make it more known to the public. 

The link to our facebook page is: https://www.facebook.com/pages/Paranormal-Activity-Swede/600068513373276

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Paranormal Activity Swede Poster Made by Nadia Alam

Film Industry; Duygu Anur

In the film industry are many aspects of making and producing a successful film. I will be discussing about Production, Distribution, Marketing and Exhibition in the film industry.

Production

Production in the film industry is broken up into three major categories:

•          Pre-production
•          Production
•          Post production

Pre-production

Pre-production is an important stage of the industry. At the pre-production period all the planning of the film is made of. The film at this stage is separated into specific scenes; location, costumes, props, special effects and the cast are decided.

Production

This stage is where all the planning of the film in pre-production comes to life. The characters have prepared and learned there scripts and filming have been carried at the locations requested. The director is able to film each scene as many times he/she requires. This gives the director more options to choose the best take of each scene as later in post-production stage it will be harder to edit the shots together.

Post-production

Post-production is the final stage which is where all the editing, special effects and sound are added. Firstly, the editor decides which the best shots of each scene were. After picking the best shots they are then placed into fine cut pro in scene order so it’s easier to identify what scene is next. Also any music, effects and graphics are added at this stage checked and locked so no further changes can be made.

Distribution

This is the stage where the film is released to the audience to see. There are four ways a film can be released:

Internet Release

Internet release is when the film is released on the internet before screening in theaters. The use of social network sites such as IMDB, Twitter, and YouTube allows people to watch trailers of the films.

Simultaneous Release

This is where the film is released in different sites at the same time.

Standard Release

The standard release is when the film is first screen in theaters, after period of time released onto DVD’s and Blu-ray’s after a couple years released on television.

Straight to Video Release

This procedure is when the film is released straight onto DVD or Blu-ray without being release in theaters.

Marketing

Marketing is how a film is advertised to its target audience. Depending on the target audience the film is promoted different a film with a target audience of children would be marketed with a toy whereas teenagers would be on social networks. The different types of marketing are the following:

•          Trailers
•          TV Adverts
•          DVDs
•          YouTube Adverts
•          Happy Meals
•          Posters
•          Social Networks; Twitter, Facebook etc
•          Billboards

Exhibition

There are several ways a film can be screened:

•          DVDs
•          Websites
•          Cinemas
•          Aeroplanes
•          Coaches
•          Hospital 
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