Group 9

Monday, 4 November 2013

Thor: The Dark World

Thor: The Dark World

Main information

Thor was directed by Alan Taylor and produced by Kevin Feige. The film was written by Stan Lee, Don Payne, Larry Lieber, Jack Kirby, Stephan Mcfeely, Christopher Markus, Christopher Yost and Robert Rodat. The main release dates are 30^th October in the UK and 8^th November in the USA. On the UK release date Thor 2 would be shown in 377 cinemas across the UK in VUE, Cineworld and Odeon. The film has a running time of 1 hour 52 minutes and will be shown in both 3D and 2D, IMAX 3D, ISENSE, D-BOX and Real-d 3D.

Thor: The Dark World genres are Adventure, Action, Drama and fantasy due to this they had a high budget of $150 million however there is no doubt that the film will make a gross profit like Thor as it is expected to be as successful or more also as most people have interest in the genres of Thor 2 many reviewers would watch it. The film has an age rating of PG-13 therefore the film appeals to a wide range of audience.

Main stars

The main three stars of are:

Tom Hiddleston

(Loki)

Natalie Portman

(Jane Foster)

Chris Hemsworth

(Thor)

Marketing

There are many ways Thor 2 is marketed in many ways as marketing is one of the most important factors of distributing the movie to the consumer. The following below are the types of marketing the film had done:

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Sunday, 3 November 2013

THOR - The Dark World

Thor : The Dark World was directed by Alan Taylor and produced by Kevin Feige. The film is an American superhero film featuring the Marvel Comics character Thor. The Dark World began in April when producer Kevin Feige announced plans for a sequel following the crossover film Marvel The Avengers. The making of The Dark World cost around $200 million to make which was way more than the first Thor. The film was also distributed by Walt Disney Studios Motion Pictures.

The Stars:

Chris Hemsworth

Who plays Thor

Natalie Portman

Who plays Jane Foster

Tom Hiddleson

Who plays Loki

Marketing

In April 2013, Marvel released the first trailer for Thor – The Dark World and produced a second trailer for the film in August 2013 as part of Youtube’s geek week. Also, I have seen trailers for Thor The Dark World on television and have seen posters, billboards and bus ads on a daily basis.
(Link to Trailer)
www.youtube.com/watch?v=npvJ9FTgZbM

The world premiere of Thor The Dark World took place on October 22^nd 2013 at the Odeon in Leicester Square in London. On its opening day, Wednesday 30^th October 2013,The Dark World earned $8.2 million from 33 territories.

Target Audience

Like all of Marvel's recent blockbusters Thor: The Dark World appeals to a very wide target audience with people 14 -24 which was 45% of the film's audience in 2012. Viewers aged 25-34 are also 54% more likely to see the new film, and although males will be the main audience behind the film being chosen at the cinema, 46% of the people making up the audience of previous Marvel films were female.