Production
There are
many steps in the production of a film, first comes the conjuring of an idea
which has to be solid and thoroughly thought over in order for it to remain consistently
good throughout. After this comes many other stages which are all significant
in the sense of creating a successful film; script writing, casting, shooting,
editing, and finally the screening of the film. These are broken up into 3
major categories;
Pre-production:
Planning for
the project is key, during this phase the film is segmented and broken down
into individual scenes. The location, costumes, props, special effects and the
cast are all decided. The script is then created and handed to the cast who are
then given specific roles.
Production:
This is
where the initial filming occurs, all the planning which took place in the
pre-production process are put into use. The director uses many takes of the
same scene as it allows them to pick the scene which best suits their depiction
of perfection. They also have to make sure they complete the filming of a
particular scene as they would be unable to recreate the scene exactly as it
was.
Post production:
This is
the final stage of production where editing is used to organise the film, add
effect and add any finishing touches on. First of all, the editor decides on
which shootings of the scenes he is going to use as more than one take was
performed. The individual scenes are then put into chronological order and
combined to form a continuous movie. This is a very difficult task due to the
fact that the editor has to make the individual shots seem as though they are one,
this is done by using various cuttings such as jump cuts and fades. The films
last adjustments are made by adding music and other effects just before it is
locked so no further modifications can be made.
Distribution
Distribution is an important aspect that is
considerably important, if the film is released on a specific day of the week
it is possible that it may be viewed by a larger mass.
Standard Release
The
standard release is when the film is first screened in movie theatres and then,
released in DVD's after about 16 and a half weeks. After a couple of years it
is then released to air free on TV channels.
Simultaneous Release
Simultaneous
Release is when the film is released on different medias at the same time or
with very little difference in timing.
Straight to Video Release
This is
when the film is released straight to DVD or Blu-Ray without being released in
movie theaters.
Internet Release
This is
when the film is released on the internet without screening in theatres, this
is more common amongst independent films.
Marketing
Different types of
Marketing
The marketing is dependent
on the type of target audience, if they are targeting children the advertisement
would be more likely to use advertisement which is implemented into popular children’s
toys, whereas if it was aimed at teenagers then advertisement would be used on Facebook
and YouTube.
- Billboards
- Posters
- Bus Adverts
- Happy Meals
- TV Adverts
- DVD shops
- Trailers
- YouTube Adverts
- Internet Adverts
Exhibition
This is also
known as the screening, where the film is made public for the audience:
·
Websites
·
Cinemas
·
TV
·
Hospitals
·
DVDs
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